Services
and Principles
Our
Business Principles are based on the following:
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A longer
term strategy to increase the competitiveness and profitability of
both our customer groups (producers and produce importers) |
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Provision of outstanding
value for money for all our customers |
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Encouraging and assisting
our producers to adhere to sustainable agricultural practises and
also encouraging importers to have fair demands |
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Building longer term,
worldwide, strategic alliances in all spheres of our business –
to remain in line with our era of outsourcing, being flexible and
limiting permanent costs |
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Full transparency to
all our stakeholders to enhance communication, efficiency and traceability
of any query |
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Commitment to the highest
levels of integrity and ethics: to honor God in all we do |
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Ongoing drive to improve
all areas of our business by innovatively using new technology and
new alliances to improve our results - ie to bring inspiration and
innovation to our customers |
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Personal contact with
all our producers and importers to facilitate fast decisions and quick
solutions – a sense of warmth and friendliness 
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Our ambition is less
to be large than to be safe; we aim to rank first in benefits for
our customers rather than first in size! |
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Normal Services include: |
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Marketing produce of Southern
African producers to Worldwide importers - both direct buyers (like
supermarkets and wholesalers), as well as importers |
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Procuring any produce in Southern
Africa for an importer |
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Building brands and managing
marketing plans for producers |
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Managing the total export function
or any part of the supply chain on behalf of producers or importers |
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Provision of all relevant information
for all our customers to improve their businesses |
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